Launched the 19th of May, 2003, Identity Marketplace satisfies Kyocera's need for a centralized source of logoed merchandise. The look of the site mimics their dealer network site where, once logged in, dealers are directed to the appropriate “flavor” of Identity Marketplace. The site is dynamically generated for either Kyocera dealers, Kyocera Mita employees, Copystar (a sub-brand of Kyocera Mita) dealers or Copystar employees.